Thursday, January 14, 2016

Applying the Concept of Relevance to Achieving Life Success

I remember in the early days of the internet when the concept of relevance was preached as a key contributing factor to becoming successful in the medium. I think it's also an important factor in being successful at life. I'm not saying, by any means, that you should define yourself by whether others find you relevant; rather you should define who you want to be relevant to and purposefully devote energy to creating that relevance. Assuming that you've already got a grip on identifying key people in your life, as a change manager, the first step I would take in becoming relevant to someone else is to determine what motivates them and how they "hear" those motivations. I'm reminded of Gary Chapman's The 5 Love Languages. Once I understand how they hear, I can frame up the topics that are important to me to share in a language they understand and hear. Sounds like work, right? It is. Just the same way it's work for all of those websites trying to figure out how to appeal to their target customers. ~M

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